Wednesday, January 21, 2009

Investing in Heller Modern Furniture Makes Sense

By Patrick Mahoney

Being a collector of modern furniture is not as costly or difficult as you might think. The Bellini line of chic designed furniture was one of the first to be an offered product by Heller Inc. in 1998. Recognizing that furniture consumers respected good art, good design, industrial production and reasonable prices, this company made it their business to find the best designers to work closely with in order to execute this goal. Today, Heller is a leader in designer furniture, adding famous names to their line regularly.

World Famous Designers bring the most current and creative designs to Heller. There is no comparison to other traditional manufacturing companies with their top name designers at the wheel. Massimo and Lella Vignelli, Philippe Starck, Frank Gehry, and Studio 65 are just a few of the internationally known designers that Heller works with in order to present new and innovative products.

The Award Winning Museum Quality Designs by Heller are affirmed by museums that feature their collections. The Pinakothek in Munich, the Cleveland Museum of Art the Philadelphia Museum of Art and Smithsonian are among several institutions exhibiting the stunning selections by the Heller team. Awards include Good Design Award, The Chicago Athenaeum Museum of Architecture and I.D. Design and Annual Design Distinction for Furniture and Compasso d'Oro, Italy.

Thirty-five years ago, Heller presented a line of stacking dinnerware designed by Massimo Vignelli, hoping that the Investment Quality Designs of designers would be something that the public could appreciate. Beyond their wildest dreams, this line was very well accepted and as a result, the furniture line was started with the same concept in mind. The stacking dinnerware is still popular today and can be found in the permanent design collection at the Museum of Modern Art in New York.

Form and Function is an added option of Heller with durable products that are designed for both indoors and out. Many pieces are modular, stackable and are valuable as space savers. The artistic presence of these pieces can be used anywhere, serving multiple purposes in the workplace or high traffic areas where solid, lasting form is necessary while presenting a modern day flair.

The modern furniture line by Heller is made just for lifestyle. Whimsical and at times, seemingly alive, art in furnishings can be just the thing to bring your home alive. Gone are the days when a chair or coffee table was merely straight and functional. Let your personality and life take on a refreshing new look through Heller and enjoy a new freedom of expression. - 15252

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