Thursday, February 12, 2009

Art Makes a Green Contribution

By Patrick Mahoney

Form and function has always been very important to our society. Even before electricity, running water and gas powered vehicles, our instinctive nature for creating items to sustain our basic needs with the best possible results, has been unequaled to any other species in our world. However, the need to be the biggest and the best in our endeavors is taking a toll on what once seemed an endless supply of wood from forests and natural resources that we use for plastics in our insatiable hunger for the most current of contemporary furniture.

One company has been working on just this rumination for more than two years and has recently been testing the water with new ideas that not only save much needed oil and protects our trees but has brought their products to into the art world through international artists and designers. Orange22, a Los Angeles based design lab founded in 2000, creates and fabricates mass-market and limited-edition furniture but also does a lot more.

The staff of Orange22 is dedicated to using only earth friendly materials in their designs in an effort to conform society into realizing that it is not necessary to destroy the earth to present beauty in designs. In addition to creating awesome one of a kind masterpieces, this group has yet another goal. The need for helping mankind with such problems as cancer, AIDS, and education are but a few of the areas where worldwide artists of today are leading.

Dario Antonioni is the founder and creative director of Orange22 and the driving force behind the Botanist Blank Canvas Project. Unequaled to any other program today, his group of designers begin with a blank piece of 'green' furniture and leave their own artistic mark of design, making it possible for anyone to own their legend. More importantly, a portion of the proceeds are donated to an organization or charity of the artist's choosing.

Milton Glaser, Kahi Lee, Massimo and Lella Vignelli and Clause Zellweger are a few of the icons that have contributed to Orange22 with outstanding designs on the bench that can be used as a seat, coffee table or end table. Presented in a variety of colors and environmentally friendly, these pieces can be used as a work of art or functionally in a living room, hallway or even on an outside patio.

Dario hopes that his doctrine of utilizing collaboration to create positive change will resonate beyond the design community, modern furniture, and ultimately help to affect and inspire the greater global community. Orange22 has plans for Botanist in the future, as well. Antonioni is currently working on a book called A Decade of Botanist: A Philanthropic Product, 80 designers and 80 foundations and how we've helped change the world. - 15252

About the Author: